The inaugural ceremony of Paraguay’s national pavilion took place at Europe’s most important international food and beverage fair, consolidating the country’s strategic presence at this global event. The ceremony was attended by Javier Viveros, Deputy Minister of Rediex, representatives from the Paraguayan Embassy in Germany, and delegates from the 37 Paraguayan companies participating in the national exhibition.
During the event, Vice Minister Viveros highlighted the institution’s commitment to strengthening the country brand and promoting the internationalization of the agri-food sector: “We are proud to be here at Anuga, supporting those who represent the energy, production, and face of our country. At Rediex, we will continue supporting Paraguayan participation in these types of events, which not only generate business, but also ideas that help us produce more and better in Paraguay.”
For his part, Eduardo von Glasenapp, representing the Embassy of Paraguay, praised the joint efforts of the public and private sectors: “This fair is one of the most important in the world for food and beverages, and our participation allows us to showcase Paraguay’s production and export potential to Germany and the world.”
Paraguay has participated in Anuga since 2005 with the meat sector, and since 2011 with companies in the food and beverage sector. This year, the national pavilion brings together companies seeking to position themselves in demanding markets such as Europe, Asia, the United States, the Middle East, and Oceania. The stands are organized into four categories: Fine Foods (high-quality foods), Organic Foods, Beverages, and Meat, with an offering that includes meat, dairy products, fruits, yerba mate, juices, snacks, gourmet, and organic products.
With more than 7.900 exhibitors and 150.000 visitors from 200 countries, Anuga represents a key platform for promoting national production. Paraguay’s participation aims to exceed USD 110 million in business expectations by 2023, strengthening the country’s position as a reliable and competitive supplier in the international market.
